Mark Dudlik

Since the original post regarding incspring.com and it’s practices, we got a lot of responses and comments, good and bad, incspring got a new logo (I guess they wanted to brand themselves better, the first time wasn’t right for them. hmm…) and Speakup did an indepth review of similar logo websites.

I wanted to link to it here, so that people could further understand the reasons behind what I was saying, and examples of the results.

Heres some of the quotes I liked from the article:

The idea that Logo Design Pros could somehow determine the appropriate overall feeling for a new visual identity with only the business name and a brief description seems ludicrous to me

Finding suitable images on the internet to use as reference material for illustration purposes is nothing new for designers. For identity design, where originality and distinctiveness are paramount, this practice can be a slippery slope if done hastily and without care.

One easy way to tell cheap (or free downloadable) fonts from properly drawn typefaces is by looking at the kerning pairs in use. Professionally produced faces have had their kerning pairs fined-tuned by font designers.

As far as the pending demise of identity design as we know it caused by online logo companies taking over the world, note to working designers currently reading this: Don’t quit your day jobs.

Let the (Logo) Games Begin